BrandDancer
Building Healthcare Brands with the Power to Change Behaviour
...and Lives
BrandDancer is a brand strategy consultancy, with specialized expertise in building powerful new healthcare brands. I am Earlene Worrall, and I founded BrandDancer to focus on the work I most love: partnering with some of the best and most committed Marketing teams I've met, to help realize the full in-market potential of their pipeline assets. Optimizing these launches supports meaningful advances in healthcare, and helps ensure that new treatments reach the patients who will benefit from them. I care about this.​
So I'm continuing my work of building healthcare brands and, with BrandDancer, I'm taking it to the next level.
Brand-building has been a passion of mine throughout my career. I bring 15 years of high-impact healthcare consulting experience, first as Executive Vice President heading up the strategy function at Insync (part of Publicis Health), then as Partner at Ipsos Healthcare Advisory.​​​
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I am proud to have partnered with 9 of the top 10 pharmaceutical companies globally, and have also worked with a broad spectrum of healthcare start-ups. My experience spans most key therapeutic areas across oncology, immunology, cardiovascular disease, endocrinology, neurology, mental health, and rare disease.
Clients depend on me as a Trusted Advisor, and benefit from this breadth of healthcare experience.
What You Can Expect
Our Expertise & Commitment to Clients
In addition to brand-building expertise, clients tell me they value my passion for understanding the drivers of human behaviour, my keen eye for uncovering the insights that matter most, and the business savvy that enables me to unfailingly pull learning through to actionable strategy.
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The foundation for my brand strategy work - and my interest in the underlying drivers of human behaviour - trace back to my early days as a Marketer in consumer goods. I led business units at Kraft for many years, leading my teams to build iconic household brands including Kraft Dinner, Kool-Aid, JELL-O, and Kraft Salad Dressing. During my CPG days, I was recognized for powerful strategy work that drove both top- and bottom-line growth, for award-winning marketing programs, and for breakthrough innovation.
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As a founder and solopreneur, I am the core of BrandDancer. I consistently achieve results for my clients, exhibiting my renowned high personal standards and dedication to delivering with excellence. (As an aside, I do know these things to be true about myself. But rest assured that I also hear this from clients, and you can count on benefitting from these traits when we work in partnership.)
I also leverage my network of strategy and insights professionals to enhance project work as appropriate; for example, when specialized expertise is needed beyond my own, and to supplement capacity.
Understanding Human Behaviour
Uncovering the Insights that Matter Most
Pulling Through to Actionable Strategy