BrandDancer
The Impact We Have:
Client Testimonials
We love hearing directly from clients about the impact we have!
Note that, in healthcare even more than other industries, clients place high priority on protecting privacy and confidentiality. In order to respect and honour these boundaries, testimonials* and case studies have been blinded.
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* except where permission has been specifically granted to include name and position with recommendation
"I have been working with Earlene for over 7 years since she was at Insync. She has led...three different projects which were critical to the market positioning and value articulation of medical technologies with which I was involved, either as head of marketing or as a board member. In each case, Earlene delivered actionable insights which helped the companies better understand their customers, re-orient messaging, and drive additional work to improve the product offering. Earlene kept company personnel engaged along the way so that the end results were not a surprise, and therefore more easily understood and accepted by various departments.
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The use of behavioral economics as a foundation for driving these changes was both intriguing and created a point of conversation for the management teams of these companies.
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I am happy to recommend Earlene for her skills, management and delivery of market research and insightful recommendations that are high impact and provide strong added value."
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Marga Ortigas-Wedekind
Chief Commercial Strategy Officer, Fogarty Innovation
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"We will miss you, Earlene, but your contribution to our strategy and our business will certainly endure. Thank you for helping us navigate such a critical aspect of our business, being a collaborative partner, and elevating the thinking and output of our work. I am certain our paths will cross again."
VP Marketing, Global Pharmaceutical Company
"It has been quite a journey and you have made a tremendous impact on our brand. It has been a personally fulfilling year for me and I was so happy to learn and build from you."
Director of Marketing, Global Pharmaceutical Company
"I was impressed with the caliber of strategic thinking throughout, and very well captured in the final Brand Blueprint deliverable. The level of engagement at the workshops Earlene facilitated exceeded expectations, and this contributed to internal uptake of the final strategic direction."
VP Marketing, North American Pharmaceutical Company