Partnering to Launch the Future of Healthcare

Trusted Advisor to healthcare clients, merging art and science to build brands that move people

BrandDancer...a bit whimsical for healthcare?

Also exactly what healthcare needs.

Our orientation to brand-building is to apply a disciplined process to craft a brand that, once brought to life, can flow and be highly experiential and create an emotional connection.

A brand that can move people. A brand that can dance.

BrandDancer is about the science AND the art, coming together in synergistic harmony.

It's about collaboration, working closely with clients, step by step, to shape and refine brand strategy.

Ultimately, it's about improving the experience of patients, their loved ones, and the healthcare providers who treat them.

Thought Leadership

At BrandDancer, we are always exploring and learning and honing our thinking. We also strive to periodically reflect and distill key revelations from our experiences into thought pieces. Priority topics include brand-building, brand strategy, drivers of human behaviour, and specific challenges in the healthcare space.

Here are selected title slides, and you'll find the full documents on the Who We Are / Thought Leadership page.

Find more of our latest thinking

Services

The scope of strategy work is highly variable, and with good reason. The ideal combination of services depends upon what you, the client, seek to accomplish and where you stand in your thought process. It also depends upon your internal expertise and capacity, therefore where you would most benefit from external support.

For these reasons, we customize our services - tailoring our proven approach to each client's specific needs and preferences. Our first steps together will be to discuss your business need and then develop a proposal for your consideration.

Meanwhile, please visit the What We Do page of this site to see a selection of the range of services we offer at BrandDancer.

About BrandDancer

Our Expertise

BrandDancer is a brand strategy consultancy, with focus on building powerful new healthcare brands. It was founded by me, Earlene Worrall. For those who know me, hello again! For those who don't know me yet, you'll find more information on the Who We Are page.

An overview: Brand-building has been a passion of mine throughout my career. I bring 15 years of high-impact healthcare consulting experience, partnering with the leading global pharmaceutical companies to build promising molecules into powerful, behaviour-changing brands. This work leverages my consumer goods foundation, noteworthy for strategic innovation and award-winning marketing programs that successfully drove brand growth.

BrandDancer's honed and proven brand-building process provides assurance of a strong strategic result via optimized launch, plus active engagement of the team for a rewarding experience.